In fact, the song may the album’s highlight, boasting a strong, simple southern beat, a chorus of straight fire, and a surprisingly swift-flowing Gucci. His patronizing delivery of, “Now I’m makin millions everybody social, they really too emotional, I don’t have time to hold em, ‘I wanna be a billllllllionaire’…yeah, me too,” on “What’s It Gonna Be” is legitimately funny. Yet he does, spitting, “She miss me, she wish she didn’t so damn addicted/ afflicted/ she don’t wanna be a statistic.” Gucci’s willingness to be the bad guy – or moreover, a realistic human being – is a strong point for the album. The choir and repeating sirens essentially make “Trap Talk” and “Missing” so successfully creates an eerie, dangerous vibe that Gucci hardly need emote at all. Gucci knowing how to pick ‘em is nothing new, but the production on this album is his most noteworthy yet. Yet, Gucci is simultaneously likeable and goofy, which is likely what’s allowed for his success.Īs with quite a few rap records this year, the beats are likely the album’s strongest feature. Beyond this, threats hurled about by a man who’s turned himself in on murder charges aren’t so easily dismissed as 95% of gangsta rap post-N.W.A – when Gucci snarls, the menace is nearly palpable. You’d think the Scarface references would be tired in 2010, but Gucci’s bitter, “Gucci Mane the bad guy” serves a real purpose in light of his seemingly constant legal battles. Gucci is a stronger presence than ever before himself, taking advantage of the dramatically operatic beat. “My Little Friend” gives the album a fiery start, with Gucci bringing in the ever-reliable Bun B, who is more comfortable here than on most of Trill OG – the southern gangster of Gucci makes a much more natural partner for him than Drake, and Bun’s flow is pure syrup, more support for his being the very best of the southern flows. That alone should let you know you’re meeting with a different rapper this time around. Notably absent are the likes of Soulja Boy, Waka, and Rick Ross instead Gucci keeps Nicki around and brings in The Neptunes and Wyclef Jean, among others. The Appeal is the confirmation of that possibility – quite simply, Gucci seems to finally be figuring out how to rap. However, his appearance on Big Boi’s “Shine Blockas” seemed to signal a more serious rapper. Radric Davis, Gucci’s flow could still hardly be called anything other than clumsy. It’s no help that the music was hardly inspiring his 2007 debut was a joke at best, and despite the improved reception of last year’s The State vs.
Up until recently it was easy to dismiss the rapper as much less than an MC, his lifestyle, and the Fed’s lack of appreciation for it, has long overshadowed the music he has made. Gucci Mane has come a long way – and in a short time too.
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